Rodan + Fields
Rodan + Fields is a leading skincare brand founded in 2000 by Stanford-trained Dermatologists Dr. Katie Rodan and Dr. Kathy Fields with a passion for giving people the best skin of their lives — and the confidence that comes with it.
The company was quickly acquired by the Estée Lauder Companies who placed the R+F skincare Regimens in department stores. In 2007, the doctors made the unprecedented move to leave retail stores and buy the company back. Believing that word-of-mouth is an authentic way to share information about its products, they relaunched Rodan + Fields in 2008 using a Consumer Connected Commerce business model.